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games for brands

Make your brand playable.

We build branded mini-games, gamified campaigns and live game activations for brands that want Gen Z to play with them, not scroll past them. Online, on-ground, in Arabic and English.

  • No app download
  • Arabic and English
  • Phone, kiosk or LED wall
  • Live from 2 weeks
Score 030s

Catch the rewards. Dodge the skip buttons.

Move with your finger, mouse or arrow keys. Thirty seconds, three lives.

This is a working branded game. Swap the tile for your product and the coins for your prizes.

Give your audience something to do.

Six ways we turn a campaign into something people choose to spend time with.

Branded mini-games

Learn it in five seconds. Play it for five minutes.

Short, replayable web games built around your product, mascot or offer. No app download: players tap a link or scan a code and they are in.

  • Catch and dodge
  • Memory match
  • Runner
  • Spin to win
  • Scratch card
  • Trivia
Runs on
Website, Instagram and TikTok bio links, QR codes, in-app webviews
Typical timeline
2–6 weeks

Gamified campaigns

Turn a campaign into a challenge people enter.

Multi-week campaigns with levels, daily drops, leaderboards and prizes. We design the mechanic first, then the media that sends people into it.

  • Ramadan daily challenges
  • Launch countdowns
  • Collect-them-all
  • Leaderboard seasons
Runs on
Web, social, retail, out-of-home with QR
Typical timeline
4–8 weeks

UGC and creator challenges

Give people a reason to make something with your brand.

Filters, generators, remix tools and challenge formats that make it easy for your audience and creators to post content you would want to repost.

  • Photo and avatar generators
  • Duet and remix challenges
  • Design-your-own
  • Creator brackets
Runs on
TikTok, Instagram, Snapchat, web
Typical timeline
3–6 weeks

AI-powered experiences

A different result for every player.

Personality quizzes, story generators and personalised rewards that use AI to give each player something of their own, which is the part they share.

  • What's-your-type quizzes
  • Personalised posters
  • Chat characters
  • Adaptive difficulty
Runs on
Web and social, with moderation built in
Typical timeline
3–8 weeks

Online events and live play

Launches and live streams the audience can play along with.

Live-streamed tournaments, watch-and-play launches, virtual booths and real-time leaderboards that keep a remote audience doing something, not just watching.

  • Live tournaments
  • Second-screen play-alongs
  • Virtual launches
  • Esports-style brackets
Runs on
Twitch, YouTube, TikTok Live, your own event site
Typical timeline
3–8 weeks

On-ground game activations

The same game on a phone, a kiosk and a 10-metre LED wall.

Games for event stands, malls and festivals: touchscreen kiosks, scan-to-play QR stations, giant-screen multiplayer and live leaderboards, with registration and data capture handled on site.

  • Kiosk and touchscreen games
  • QR scan-to-play
  • LED wall leaderboards
  • Prize redemption desks
Runs on
Exhibitions, malls, festivals, sports and esports events
Typical timeline
3–8 weeks

Start from a tested game, or build from zero.

Ready-to-brand games go live fastest and cost least. Custom builds start from your product and idea. Both get the same data, rewards and reporting.

Ready-to-brand library

  • Catch and dodge

    Product drops, sampling, launch hype

    Play demo
  • Memory match

    Product range recall, education

    Play demo
  • Spin to win

    Retail promos, stand traffic, instant prizes

    Play demo
  • 3D racer with garage

    Motorsport, car launches, athlete brands

    Play demo
  • 3D endless runner

    Drinks, sneakers, music artists, film

    Play demo
  • 3D burger builder

    Burger chains, collect-and-win seasons

    Play demo
  • Pseudo-3D racer

    Lightweight racing for any phone

    Play demo
  • Vertical jumper

    Leaderboard seasons, drinks, film

    Play demo
  • Match-3

    Daily challenges, Ramadan and seasonal

    Play demo
  • Scratch card

    Coupons, instant-win, receipt promos

    On request
  • Trivia and quiz

    Launch education, live events

    On request
  • Hidden object hunt

    Store and mall trails, AR treasure hunts

    On request
  • 3D penalty shootout

    Football season, sports sponsors, athletes

    Play demo
  • Playable ad

    Meta, TikTok, Google and app networks

    On request

What you can brand

Characters

Your mascot, product or the player's own avatar.

Worlds

Your store, city, packaging or campaign key visual as the level.

Rewards

Coupons, points, instant-win prizes and redemption codes.

Language

Arabic, English or both, with right-to-left layouts.

Difficulty

Tuned so most players win something and the best players compete.

Sound and voice

Brand audio, jingles and local voice-over.

One engine. Any brand.

Playable 3D concepts for fictional brands and personal brands: an energy drink, a Grand Prix, a pop star, a footballer, a burger chain and a stadium sponsor. Same engines, different worlds.

Play the concepts

Fictional brands created for demonstration. Not clients.

People remember what they do.

Every game we build runs on the same six-step loop, from the first tap to friends challenging friends.

Stop the thumb.

One clear prompt the player understands in a glance: beat this score, find the hidden product, guess the flavour.

Step 1 of 6

What a game gets you that an ad can't.

Attention people choose
Players opt in. Nobody skips a game they decided to play.
Minutes, not seconds
Play sessions are measured in minutes, where a video ad is measured in seconds watched.
First-party data
Opt-in sign-ups, preferences and consent captured inside the game, ready for your CRM.
Content that travels
Shareable scores and creations turn players into distribution.
Results you can read
Plays, unique players, time played, shares, leads and redemptions on one live dashboard.

Campaign dashboard

Live
Plays
48,210
Players
12,904
Avg. time played
3m 41s
Shares
6,318
Opt-in leads
4,775
Codes redeemed
1,932

Plays per day

Sample dashboard with illustrative numbers. Every campaign gets a live view like this.

Online, on-ground, or both at once.

We come from live events, so our games are built for the stand as much as the feed. One game, one leaderboard, every screen.

Leaderboard

  1. 1. Noura2,480
  2. 2. Omar2,315
  3. 3. Lina2,190
YOUR BRAND
On their phone

Leaderboard

  1. 1. Noura2,480
  2. 2. Omar2,315
  3. 3. Lina2,190
YOUR BRAND
On a stand kiosk

Leaderboard

  1. 1. Noura2,480
  2. 2. Omar2,315
  3. 3. Lina2,190
YOUR BRAND
On the LED wall

At your event

  • Touchscreen kiosks and giant-screen multiplayer
  • Scan-to-play QR stations with no queue
  • Live leaderboards on LED walls and stage screens
  • Registration, data capture and prize desks run by our team
  • Live-streamed tournaments and second-screen play-alongs

Where your game can live

  • Instagram and TikTok bio links
  • Paid social and playable ads
  • QR on packs, receipts and out-of-home
  • Email and SMS
  • Your website and app
  • Event stands and kiosks
  • LED walls and live streams
  • In-store and mall trails

Plugs into the tools you already use.

CRM and email

Send opted-in players to HubSpot, Salesforce, Braze or a sheet.

Coupons and loyalty

Unique codes, POS-ready vouchers and points top-ups via webhook.

Tracking

GA4, Meta Pixel, TikTok Pixel and UTM-tagged links on every channel.

Consent and data

Clear opt-ins and region-aware storage for UAE and KSA rules.

Fair play

Play limits, anti-cheat checks and one prize per person.

Live dashboard

Plays, players, time played, shares, leads and redemptions.

Built for brands in

  • Telecom
  • Banking and fintech
  • Food, drink and QSR
  • Retail and malls
  • Beauty and fashion
  • Automotive
  • Real estate
  • Government and culture
  • Sports and esports
  • Internal comms and training

From brief to live.

  1. 1Day 1

    Brief

    A 30-minute call on goals, audience, channels and budget. NDA on request.

  2. 2Week 1

    Concept

    Two or three game ideas with the mechanic, reward and how it spreads.

  3. 3Week 1–2

    Prototype

    A rough playable on your phone so you approve the feel, not a slide.

  4. 4Week 2–6

    Build

    Art, levels, Arabic and English copy, data capture and integrations.

  5. 5Go-live

    Launch

    Testing on real devices, hosting, monitoring and on-site support for events.

  6. 6After

    Report

    Live dashboard during the campaign and a wrap-up report with next steps.

Three ways to work with us.

Launch Sprint

You need something playable for a launch or a single campaign moment.

  • One game from our tested mechanics, fully branded
  • Arabic and English
  • Lead capture and prize logic
  • Analytics dashboard

From 2 weeks

Ask about Launch Sprint

Custom Build

You want an original game or activation built around your product.

  • Concept, game design and art direction
  • Custom mechanic and levels
  • CRM, coupon or loyalty integration
  • Online, on-ground or both

4–8 weeks

Ask about Custom Build

Season Pass

You want an always-on game channel your audience returns to.

  • A home for your brand's games
  • New challenges every month
  • Leaderboards, seasons and rewards
  • Monthly performance report

Ongoing, monthly

Ask about Season Pass

Pricing depends on the mechanic, custom art, integrations and how long it stays live. Every proposal comes with options at different budgets.

Not sure what you need?

Answer three questions and we will point you to a starting format. Your answers come with you when you send the brief.

Question 1 of 3

What do you need most?

Event people who write code.

Games for Brands was started by a team that has spent years running stands, launches and esports events, and building the registration and data systems behind them. We know what happens when a thousand people queue for a game, and how to make sure the data at the end is usable.

Experience across

  • Expo 2020 Dubai
  • FP7 McCann Dubai and Cairo
  • Gaming and esports events
  • Registration and ticketing systems
  • Exhibition stands and brand activations

Arabic-first, not translated

Right-to-left games, Arabic type and copy written for the Gulf from day one.

Online and on-ground together

One game across phones, kiosks and LED walls, with one leaderboard.

Data you own

Opt-in first-party data delivered to your CRM, with consent handled properly.

What we build with

  • Phaser and PixiJS. Fast 2D web games that load in seconds on mobile data.
  • Three.js and React Three Fiber. 3D product worlds and showrooms in the browser.
  • Unity WebGL. Heavier 3D builds for kiosks and big screens.
  • Cocos Creator. Lightweight playable ads for ad networks.
  • AI models. Image, text and voice generation with moderation.
  • Realtime backends. Leaderboards, multiplayer and live event control.

Questions brands ask first.

Do players need to download anything?

No. Our games run in the browser and open from a link, a QR code or a social bio. They work on phones, tablets, desktops, kiosks and LED walls.

Can the game be in Arabic?

Yes. We build bilingual Arabic and English games with right-to-left layouts, Arabic typography and copy written for the region, not translated after the fact.

What happens to player data?

We collect only what the campaign needs, with clear consent, and store it securely. Data can be sent straight to your CRM or exported. We design flows around UAE and KSA data-protection requirements.

Can it run at our event stand as well as online?

Yes. The same game can run on a phone, a touchscreen kiosk and a giant screen, with one shared leaderboard. We can also handle registration and prize redemption on site.

How long does a project take?

A Launch Sprint can be live in about two weeks. Custom builds usually take four to eight weeks, depending on art, integrations and approvals.

How is pricing worked out?

By scope: the mechanic, the amount of custom art, the integrations, where it runs and how long it stays live. Send a brief and we will reply with options at different budgets.

Your move.

Tell us what you are launching and who you want playing. We reply within one working day with questions or first ideas.