Concept work.
11 playable concepts across energy drinks, motorsport, luxury cars, athletes, music artists, stadium sponsors, telecom, burger chains and film. Each one is modelled on a format that big brands already run, built on our own 3D and 2D engines.
Every brand and person on this page is fictional, created by Games for Brands for demonstration. They are not clients and do not represent any real company, product or person.
Energy and lifestyle
Kilowave Energy
Kilowave Street Run
A 3D street runner for an energy-drink launch. Every can carries a QR code that unlocks the can mascot and a magnet boost. Weekly leaderboards run across campuses and skate parks.
Proven format: The 3D endless runner, the format behind the best-known fashion and sneaker brand games.
- Mechanic
- Three-lane 3D runner with jump, slide, coin lines and power-ups: Kilo magnet, shield and double score.
- Player options
- 4 characters including a can mascot
- Outfit colours
- Endless or 60-second coin rush
- 3 difficulties
- Where it runs
- QR on cans, TikTok bio link, campus LED walls
- Reward
- Weekly top 10 win festival passes. Every player over 2,000 gets a buy-one-get-one code.
- What we would measure
- Cans scanned
- Day-7 return rate
- Codes redeemed
- Average session length
Motorsport and cars
Circuit 17 Grand Prix
Race-week time attack
A race-week fan competition. Fans paint their single-seater, post time-attack scores, and the fastest fan in each city wins a grandstand upgrade. Sponsor boards line the track.
Proven format: Official-series racing games and race-week fan challenges.
- Mechanic
- 3D racer with checkpoint gates that add time, traffic, tokens and boost pads.
- Player options
- GT or single-seater
- Livery and accent colours
- Race number
- Time attack, endless or collect
- 3 difficulties
- Where it runs
- Ticketing site, fan zone screens, sponsor activations
- Reward
- Fastest lap per city wins a grandstand upgrade. Every finisher enters a pit-lane walk draw.
- What we would measure
- Laps posted
- Ticket upsells
- Sponsor exposure time
- Fan zone dwell time
Marenzi Motors
Night run on the coast road
Test-drive leads for a new GT before its showroom launch. Players spec the car in the garage, then race the coast road at night. The best laps unlock real test-drive slots.
Proven format: Car configurator plus racing game, used for supercar launches.
- Mechanic
- 3D garage configurator into a night race, with branded arches and billboards.
- Player options
- Car spec in the garage
- Paint and accent
- Plate number
- 3 modes
- 3 difficulties
- Where it runs
- Launch microsite, showroom kiosk, paid social
- Reward
- Top laps each week win a VIP test drive. Every player can book a showroom visit.
- What we would measure
- Test drives booked
- Configurations saved
- Lap shares
- Cost per lead
Talent and personal brands
Kai Mercer
Race Kai at sunset
A racing driver's own game, separate from his team. Fans race in his helmet colours and number, try to beat his posted score, and merch drops are tied to the leaderboard.
Proven format: Athlete-owned games and fan challenges built around a star's identity.
- Mechanic
- 3D racer in the driver's colours, with a 'beat Kai' target score on every run.
- Player options
- Signature liveries
- Race number 27 or your own
- 3 modes
- 3 difficulties
- Where it runs
- Driver's website and socials, merch store, fan events
- Reward
- Beat Kai's lap to unlock a signed-cap draw. Top 3 each month join a video call.
- What we would measure
- Followers gained
- Merch conversion
- Email sign-ups
- Shares of lap cards
NOVA LEE
World Tour Run
A pop star's tour game. Fans run through each tour city collecting tickets. Every new city unlocks with the tour date, and top runners in each city get meet-and-greet passes.
Proven format: Artist games and in-game concerts that turn a release or tour into something fans do.
- Mechanic
- 3D neon runner with the artist as the playable character and city-by-city levels.
- Player options
- Play as the star or a fan
- Stage outfits
- Endless or 60s rush
- 3 difficulties
- Where it runs
- Artist app and socials, ticketing partner, venue screens
- Reward
- Top runner per city gets a meet-and-greet. Everyone gets an early-access code for the next single.
- What we would measure
- Pre-saves
- Ticket pre-sales with code
- Plays per city
- Shares
Zayd Haddad
Take the penalty in Zayd's 10
A footballer's own penalty challenge. Fans pull on his number 10 shirt and take on keepers from rookie to legend. Every goal counts toward his charity target.
Proven format: Player-branded football games, a staple for sports stars and boot launches.
- Mechanic
- 3D penalty shootout with aim, power, a reacting keeper and LED sponsor boards.
- Player options
- Kit colours
- Classic 5, sudden death or target practice
- Rookie, pro or legend keeper
- Where it runs
- Player's socials and website, boot launch microsite, stadium screens
- Reward
- Every goal adds to the charity total. Sudden-death leaders win a signed shirt.
- What we would measure
- Goals scored (charity counter)
- Followers gained
- Boot pre-orders
- Shares
Sponsorship and corporate
Qudra Energy
The Qudra Cup
An energy company's football sponsorship turned into a national penalty cup. Fans play at fuel stations by QR and in the stadium fan zone. Every goal powers a community pitch light.
Proven format: Sponsor-owned sports games that make a stadium deal something fans play.
- Mechanic
- 3D penalty shootout in the sponsor's stadium, with branded LED boards, ball and kits.
- Player options
- Kit colours
- 3 modes
- 3 keeper levels
- Where it runs
- QR at fuel stations, stadium fan zone kiosks, sponsor app
- Reward
- Daily top scorers win match tickets. Goals count toward lighting a community pitch.
- What we would measure
- Station QR scans
- App installs
- Fan-zone plays
- Goals toward the community target
Lumo Mobile
Match your way to free data
Prepaid recharges during Ramadan. A new daily puzzle unlocks after iftar, and hitting the target earns bonus data on the next recharge.
Proven format: Daily puzzle calendars, a telecom and retail favourite in the GCC.
- Mechanic
- Match-3 with daily boards, line-blast specials, combos and a 30-day streak.
- Player options
- Daily board
- Combos and specials
- Moves-limited target
- Where it runs
- Telco app webview, SMS link, store tablets
- Reward
- Daily: 1 GB bonus data. 30-day streak: a new phone draw.
- What we would measure
- Daily active players
- Streak length
- Recharges with promo code
- App opens
Food and QSR
Stacks Burger Co.
Stack Attack: collect and win
A burger chain's collect-and-win season. Players build orders against the clock in a 3D kitchen. Finished orders drop game pieces, and a full set of four wins instantly. Codes on trays and cups give bonus pieces.
Proven format: The collect-and-win promotion and in-app arcade that big burger chains run every year.
- Mechanic
- 3D burger builder: follow the ticket, drop each layer, land perfect drops, collect four game pieces.
- Player options
- 90s order rush or sky-high tower
- Sesame, brioche or charcoal bun
- 3 kitchen speeds
- Where it runs
- Restaurant app, tray and cup QR codes, drive-thru screens
- Reward
- Full set of four pieces: a free meal. Every order: points toward app rewards.
- What we would measure
- App opens
- Codes redeemed per store
- Average check uplift
- Repeat visits
Stacks Burger Co.
Fry Drop: a 30-second tray game
A 30-second game on drive-thru and kiosk screens while the order is prepared. Catch fries and nuggets, avoid the cold-fries trap, and win a dessert code.
Proven format: Wait-time games on kiosks and drive-thru screens.
- Mechanic
- Catch and dodge with a branded tray, three lives and an instant code at the end.
- Player options
- One-thumb control
- 30-second rounds
- Where it runs
- Ordering kiosks, drive-thru screens, app
- Reward
- Score over 20: free dessert code on the receipt.
- What we would measure
- Kiosk plays per order
- Dessert attach rate
- Perceived wait time
Entertainment
Last Signal
Escape the rooftops before the premiere
Buzz for an action film's regional premiere. Fans play the hero's rooftop escape, and top scores win premiere tickets. Everyone gets a shareable 'I escaped' poster.
Proven format: Film tie-in games launched alongside the trailer.
- Mechanic
- Vertical rooftop climber with signal pickups that act as jetpacks.
- Player options
- Endless climb
- Leaderboard to release day
- Where it runs
- Film microsite, cinema lobby screens, trailer end card
- Reward
- Premiere tickets for the top scores. A shareable poster for everyone.
- What we would measure
- Trailer to game click-through
- Posters shared
- Pre-sales with code
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